Measures
| name | group | description | category |
|---|---|---|---|
| #MAYA Measures | Cost per Conversion metric extracted from integrated platforms (eg Google, Bing, Facebook etc). | ||
| #MAYA Measures | Cost per Click calculated for paid ad account services. This is calculated by dividing Costs with Clicks extracted from integrated platforms (eg Google, Bing, Facebook etc). | ||
| #MAYA Measures | Click-through-rate for paid ad account services. This is calculated by dividing Clicks to Impressions, extracted from integrated platforms (eg Google, Bing, Facebook etc). | ||
| #MAYA Measures | Conversion Rate metric for paid ad account services. This is calculated by dividing Conversions to Clicks, extracted from integrated platforms (eg Google, Bing, Facebook etc). | ||
| #MAYA Measures | All clicks from paid campaigns captured and extracted from integrated services. This metric is adjusted, depending on the campaign analysis level (Campaign, Ad, Keyword or Query). | ||
| #MAYA Measures | Total Conversions from all ad accounts/services. | ||
| #MAYA Measures | All costs from marketing promotions and online ads, captured and extracted from each service. This metric is adjusted, depending on the campaign analysis level (Campaign, Ad, Keyword or Query). Default value is Campaign Costs. | ||
| #MAYA Measures | All impressions from paid campaigns captured and extracted from integrated services. This metric is adjusted, depending on the campaign analysis level (Campaign, Ad, Keyword or Query). | ||
| Projected Measures | The additional marketing spend until the end of a running month. Can be used in combination with the Date Calendar to visualize how the cost is spread to the following month days. | ||
| Projected Measures | The projected marketing spend that will be added to the existing until the end of a running month. This metric is static and will not be affected by any Calendar Date filter. | ||
| Analytics Measures | Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. These single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one that would let Analytics calculate the length of the session. | ||
| Analytics Measures | A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. | ||
| Analytics Measures | The Google Analytics Conversions rate per unique user who has initiated at least one session. | ||
| Analytics Measures | A completed activity, online or offline, that is calculated as a conversion in Google Analytics. | ||
| Analytics Measures | The total value of a Google Analytics conversion, that has been set from within google ads. | ||
| Analytics Measures | The total landing pages from user generated sessions. | ||
| Analytics Measures | The total user landing pages which derive from organic sessions. | ||
| Analytics Measures | Conversions calculated in GA from organic sessions. | ||
| Analytics Measures | Unique new urls/landing pages bringing organic sessions. | ||
| Analytics Measures | Number of sessions that began on your site or app | ||
| Analytics Measures | Organic sessions from returning URLS (landing pages) , captured by google analytics. The first session of the URL was not created in the applied date range. | ||
| Analytics Measures | Organic Sessions from New URLS (landing pages), captured by google analytics. The first session of the URL was in the applied date range. | ||
| Analytics Measures | Total number of Sessions. A session occurs when a user is actively engaged with the website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session. | ||
| Analytics Measures | This measure is the sum of the total revenue from transaction events captured in google analytics. | ||
| Analytics Measures | Number of Transactions as captured in Google Analytics. | ||
| Analytics Measures | Users who have initiated at least one session during the date range. The Users metrics show how many users engaged with your site or app. | ||
| Projected Measures | Last 7 days Total Marketing Costs. | ||
| Projected Measures | The projected marketing spend until the end of a running month. Can be used in combination with the Date Calendar to visualize how the cost is spread to the following month days. | ||
| Projected Measures | The projected marketing spend until the end of a running month. This metric is static and will not be affected by any Calendar Date filter. | ||
| Facebook Measures (*) | This measure is the sum of all unique facebook clicks on an ad level. Unique clicks are calculated as one per unique users, or in other terms it is the same as a distinct count of all users performing an action. | ||
| Facebook Measures (*) | This measure is the sum of all unique facebook clicks on an ad group level. Unique clicks are calculated as one per unique users, or in other terms it is the same as a distinct count of all users performing an action. | ||
| Facebook Measures (*) | How many times one person has seen your ad on average. The calculation is the number of impressions divided by the reach. | ||
| Facebook Measures (*) | This measure captures the number of unique users who viewed or interacted with the Facebook content. | ||
| Advertising Measures (*) | This measure is the sum of all manual expenses. | ||
| x-Selector Spend Column | |||
| x-Selector Spend Line | |||
| x-Selector Analytics Column | |||
| x-Selector Analytics Column | |||
| x-Selector Analytics Line | |||
| x-Selector Analytics Line | |||
| x-Selector Analytics Tree | |||
| x-Selector Organic LPs Column | |||
| x-Selector Organic LPs Line | |||
| x-Selector Organic Queries Column | |||
| x-Selector Organic Queries Line | |||
| x-Selector PageSpeed Insights MS | |||
| x-Selector PageSpeed Insights Audit Score | |||
| x-Selector Spend Column | |||
| x-Selector Spend Line | |||
| Sitemap Measures | Number of pages /ULRs in Search Console Sitemap | ||
| Sitemap Measures | Number of pages /ULRs in Search Console Sitemap with no clicks. | ||
| Sitemap Measures | Number of pages /ULRs in Search Console Sitemap with no organic impressions. | ||
| Sitemap Measures | Number of pages /ULRs in Search Console Sitemap with no clicks directed from advertisements. | ||
| x-Slicers Titles | Used on slicers to filter only values from the Adjust conversions data table. | ||
| x-Slicers Titles | Used on slicers to filter only values from the Adjust performance data table. | ||
| x-Slicers Titles | Metric used on slicers inside to filter only values from the Analytics data table. | ||
| x-Slicers Titles | Metric used on slicers inside to filter only values from the Campaigns data table. | ||
| x-Slicers Titles | Used on slicers, to filter only values from the Google Play Installs data table. | ||
| x-Slicers Titles | Used on slicers, to filter only values from the Google Play Reviews data table. | ||
| x-Slicers Titles | Metric used on slicers inside to filter only values from the Organic Queries (SEO) data table. | ||
| x-Slicers Titles | Metric used on slicers inside to filter only values from the Paid Queries (SEM) data table. | ||
| x-Slicers Titles | Metric used on slicers inside to filter only Paid Conversion values. | ||
| x-Slicers Titles | Metric used on slicers inside to filter only values from the Speed Performance data table. | ||
| x-Temp for reports | |||
| Adjust Measures | The Cost Per Click value after dividing Cost to Clicks from Adjust within a specified date range. | Clicks | |
| Advertising Measures (*) | This measure is the sum of all clicks on a campaign ad level. | Clicks | |
| Advertising Measures (*) | This measure is the sum of all clicks on a campaign level. | Clicks | |
| Advertising Measures (*) | This measure is the sum of all unique clicks on a keyword level. | Clicks | |
| Advertising Measures (*) | Adwords Conversions including conversion actions that are not included in the main Adwords Conversions. | Conversions | |
| Advertising Measures (*) | Value in currency for !Adwords All Conversions. | Conversions | |
| Advertising Measures (*) | This includes the main Adwords Conversions. | Conversions | |
| Advertising Measures (*) | Value in currency for !Adwords Conversions. | Conversions | |
| Advertising Measures (*) | All conversions extracted from the apple search ads service. | Conversions | |
| Advertising Measures (*) | This measure provides a view of the main Bing conversions that campaigns drive. | Conversions | |
| Advertising Measures (*) | This measure provides a view of all the conversions that Bing campaigns drive. This includes the main Conversions along with any conversion actions that are not included in the main Conversions. | Conversions | |
| Advertising Measures (*) | Metric of Conversion Value. It is a dynamic measure depending on whether the chosen conversion type filter (All or Main). | Conversions | |
| Advertising Measures (*) | This includes the main Linkedin Conversions which can be drilled through different Linkedin digital marketing campaigns. | Conversions | |
| Advertising Measures (*) | Dynamic LinkedIn Conversions metric based on selected Conversions Window. | Conversions | |
| Adjust Measures | The Conversion Rate value after dividing Conversions to Clicks from Adjust within a specified date range. | Conversions | |
| Adjust Measures | The Conversion value extracted from Adjust Convertions within a specified date range. | Conversions | |
| Adjust Measures | All Conversions extracted from Adjust within a specified date range. | Conversions | |
| Facebook Measures (*) | This includes Facebook Conversions which can be viewed across report levels (default level is Campaigns). Can also be switched between (Main and All Conversions). | Conversions | |
| Facebook Measures (*) | Facebook Conversions based on last 1 day clicks (clicked on ad) conversion window. | Conversions | |
| Facebook Measures (*) | Facebook Conversions based on last 1 day view (viewed ad) conversion window. | Conversions | |
| Facebook Measures (*) | Facebook Conversions based on last 28 day clicks conversion window. | Conversions | |
| Facebook Measures (*) | Facebook Conversions based on last 28 days view (viewed ad) conversion window. | Conversions | |
| Facebook Measures (*) | Facebook Conversions based on last 7 day clicks conversion window. | Conversions | |
| Facebook Measures (*) | Facebook Conversions based on last 7 days view (viewed ad) conversion window. | Conversions | |
| Facebook Measures (*) | This metric is the same as !Facebook Conversions, but another conversion window can be used that better suits the user. The filter column Conversion Window from the table w_Conversion Window can be used to choose an alternative conversion window. | Conversions | |
| Facebook Measures (*) | Metric for facebook conversions set on the default conversion window. | Conversions | |
| Advertising Measures (*) | Total number of times users took a desired action after clicking on an ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used. | Conversions | |
| Advertising Measures (*) | Total number of times users took a desired action after seeing an ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used. | Conversions | |
| Advertising Measures (*) | Total number of times users took a desired action after clicking on or seeing an ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used. | Conversions | |
| Advertising Measures (*) | This measure is the total cost on a campaign ad level. | Cost | |
| Advertising Measures (*) | This measure is the total cost on a campaign level. | Cost | |
| Advertising Measures (*) | This measure is the total cost on a keyword level. | Cost | |
| Adjust Measures | The Cost Per Click value after dividing Cost to Clicks from Adjust within a specified date range. | Costs | |
| Adjust Measures | Total Cost from Adjust for all conversions. | Costs | |
| Adjust Measures | Total marketing cost divided by Adjust Conversions within a specified date range. | Costs | |
| Query Measures | Marketing Spend from SEM Campaigns analyzed by the Competitor Analysis Reports. Indicator of existing competition on queries targeted by SEM campaigns. | Crawl | |
| Query Measures | Clicks from SEM analyzed by the Competitor Analysis Reports. Indicator of existing competition on queries targeted by SEM campaigns. | Crawl | |
| Query Measures | The number of distinct domains from crawled query search results. | Crawl | |
| Query Measures | The number of pages from crawled query search results. | Crawl | |
| Query Measures | Theoretical share of organic clicks, based on Crawling search results. Has value only as a percentage. Indicator of the share of SEO clicks the company receives. | Crawl | |
| Query Measures | Theoretical value of the SEO results, based on SEM costs for the specific queries, and Theoretical Clicks calculated. Has value only as a percentage. Also an indicator of the share of SEO, but weighted based on SEM cost of the query (uses the assumption that different queries hold different value). | Crawl | |
| Query Measures | Distinct queries, used on the competition analysis report. | Crawl | |
| Query Measures | The total cost from SEM campaigns for queries used on the competition analysis report. | Crawl | |
| Query Measures | Total clicks from user queries on Search ads campaigns (paid queries), which have been crawled. | Crawl | |
| Advertising Measures (*) | This measure is the sum of all impressions on a campaign ad level. | Impressions | |
| Advertising Measures (*) | This measure is the sum of all impressions on a campaign level. | Impressions | |
| Advertising Measures (*) | This measure is the sum of all unique impressions on a keyword level. | Impressions | |
| App Measures | Unique Devices that are considered active (device that has been turned on in the last 30 days) on the specified period. | Installs | |
| App Measures | Count of unique App Versions from Google Play. | Installs | |
| App Measures | Count of unique Carriers of devices installing the app from Google Play. | Installs | |
| App Measures | Count of unique Countries that have installed the app from Google Play. | Installs | |
| App Measures | Unique devices where the app was installed for the first time. | Installs | |
| App Measures | Unique devices that have uninstalled the app during a specified period. | Installs | |
| App Measures | Unique devices that have upgraded the app during a specified period. | Installs | |
| App Measures | The number of users who installed the app and didn't have it installed on any devices at the time. | Installs | |
| App Measures | Number of users who have uninstalled the app from all their devices, from Google Play. | Installs | |
| App Measures | Count of unique Devices (all kinds) that have installed the app from Google Play. | Installs | |
| App Measures | All Install events from Google Play. This measure captures install events from new, returning devices and repeated install events from the same devices during a specified date range. | Installs | |
| App Measures | Count of unique Languages in which the app has been configured from Google Play. | Installs | |
| App Measures | Count of unique Android OS Versions from Google Play on a specified interval. | Installs | |
| App Measures | All Uninstall events from Google Play (independent of returning, new device, or uniqueness of device). | Installs | |
| App Measures | All Upgrade events captured from Google Play (independent of returning, new device, or uniqueness of device). | Installs | |
| Advertising Measures (*) | Number of unique ad groups from paid ad accounts. | Number of | |
| Advertising Measures (*) | Number of unique campaigns created from paid ad accounts. | Number of | |
| Advertising Measures (*) | Number of unique keywords set on paid ad accounts. | Number of | |
| Query Measures | Organic Clicks from New URLS (landing pages). Clicks where the first impression of the URL appeared on an applied date range. | Organic | |
| Query Measures | Organic Clicks from New Queries, where the first appearance of the Query, was in an applied date range. | Organic | |
| Query Measures | Organic Impressions from Returning Queries , meaning that the first Organic impression of the Query was not in the applied timeframe. | Organic | |
| Query Measures | Organic Impressions from Returning URLs (landing pages), meaning that the first Organic impression of the URL was not in the applied timeframe. | Organic | |
| Query Measures | Organic Impressions (SEO) from New URLS (landing pages), where the first impression of the URL appeared on an applied date range. | Organic | |
| Query Measures | Organic Impressions from New Queries, where the first impression/ appearance of the Query, was in an applied date range. | Organic | |
| Query Measures | The number of distinct pages/urls that appeared in SEO results. | Organic | |
| Query Measures | How many clicks we are getting for every 100 impressions of a single Landing Page. | Organic | |
| Query Measures | Number of clicks from Organic search on a landing page level. This measure differs from Organic Queries Clicks, as it analyzes clicks at a landing page level and not on a property/domain level. More information can be found here: | Organic | |
| Query Measures | Number of impressions from Organic search on a landing page level. This measure differs from Organic Queries Impressions, as it analyzes Impressions at a landing page level and not on a property/domain level. More information can be found here: | Organic | |
| Query Measures | The average url position in organic searches weighted by it's total number of impressions within a specified interval. | Organic | |
| Query Measures | Number of urls/landing pages that received organic impressions for the first time. | Organic | |
| Query Measures | Number of search terms for which the property/domain receives impressions in organic searches for the first time. | Organic | |
| Query Measures | Number of search terms for which the property/domain receives impressions in organic searches. | Organic | |
| Query Measures | how many clicks we are getting for every 100 impressions on google search based on the property https://support.google.com/webmasters/answer/7042828?hl=en#impressions | Organic | |
| Query Measures | Number of distinct organic clicks a property/domain receives from searches on a specific query. | Organic | |
| Query Measures | Number of distinct organic impressions a property/domain receives from searches on a specific query. This counts a single impression for the property/domain per search. | Organic | |
| Query Measures | The theoretical value of queries based on Cost Per Click from SEM results and total Organic Clicks on a specified interval. | Organic | |
| Query Measures | The average position a domain appeared in search weighted by impressions. | Organic | |
| Speed Measures | Cumulative Layout Shift measures the movement of visible elements within the viewport. To calculate the layout shift score, the browser looks at the viewport size and the movement of unstable elements in the viewport between two rendered frames. | PageSpeed Insights | |
| Speed Measures | First Contentful Paint marks the time at which the first text or image is painted. Calculated in milliseconds. | PageSpeed Insights | |
| Speed Measures | Speed Index is a performance metric that measures how quickly your page is visually complete above-the-fold. Calculated in milliseconds. | PageSpeed Insights | |
| Speed Measures | Metric which represents how quickly the main content of a web page is loaded. Calculated in milliseconds. | PageSpeed Insights | |
| Speed Measures | Metric capturing the amount of time it takes for the page to become fully interactive. Calculated in milliseconds. | PageSpeed Insights | |
| Speed Measures | Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Calculated in milliseconds. | PageSpeed Insights | |
| Speed Measures | The audit score as a percentage calculated for the metric Cumulative Layout Shift. | PageSpeed Insights | |
| Speed Measures | The audit score as a percentage calculated for the metric First Contentful Paint. | PageSpeed Insights | |
| Speed Measures | The audit score as a percentage calculated for the metric Index. | PageSpeed Insights | |
| Speed Measures | The audit score as a percentage calculated for the metric Largest Contentful Paint. | PageSpeed Insights | |
| Speed Measures | Audit score as a percentage for the metric Time to Interactive. | PageSpeed Insights | |
| Speed Measures | Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. | PageSpeed Insights | |
| Speed Measures | The speed score value calculated based on each metric and it's appointed weight. | PageSpeed Insights | |
| Speed Measures | The weight of each metric used to calculate the total score. | PageSpeed Insights | |
| Query Measures | Impressions from search ad campaigns on Queries, whose first impression/ appearance, was in an applied date range. | Paid | |
| Query Measures | Clicks from search ad campaigns on returning Queries. | Paid | |
| Query Measures | Clicks from search ad campaigns on Queries, whose first impression/ appearance, was in an applied date range. | Paid | |
| Query Measures | Impressions from search ad campaigns on returning Queries. | Paid | |
| Query Measures | Number of queries for which the company receives impressions for the first time in the specified interval. | Paid | |
| Query Measures | Number of unique queries bringing traffic from paid search campaigns. | Paid | |
| Query Measures | How many unique clicks we are getting for every 100 property/domain impressions on search ads. | Paid | |
| Query Measures | Number of unique property/domain clicks (at most one per query search result) from paid search campaigns. | Paid | |
| Query Measures | Number of conversions from paid search campaigns on a query level. Can be filtered by conversion type (ALL or Main). | Paid | |
| Query Measures | Total cost from paid search campaigns. | Paid | |
| Query Measures | Number of unique property/domain Impressions (at most one per query search result) from paid search campaigns. | Paid | |
| Adjust Measures | Clicks extracted from Adjust within a specified date range. | Performance | |
| Adjust Measures | Cost extracted from Adjust within a specified date range. | Performance | |
| Adjust Measures | Impressions extracted from Adjust within a specified date range. | Performance | |
| Adjust Measures | Installs extracted from Adjust within a specified date range. | Performance | |
| Adjust Measures | All Organic Installs extracted from Adjust within a specified date range. | Performance | |
| Adjust Measures | All Paid Clicks extracted from Adjust within a specified date range. | Performance | |
| Adjust Measures | All Paid Impressions extracted from Adjust within a specified date range. | Performance | |
| Adjust Measures | All Paid Installs extracted from Adjust within a specified date range. | Performance | |
| Adjust Measures | Number of reattributions extracted from Adjust within a specified date range. | Performance | |
| Adjust Measures | Number of rejected Installs extracted from Adjust within a specified date range. | Performance | |
| Adjust Measures | All Revenue extracted from Adjust within a specified date range. | Performance | |
| Adjust Measures | All Sessions extracted from Adjust within a specified date range. | Performance | |
| App Measures | Percentage of Text Reviews from Users on Google Play, where the reviewer followed up to his/her review with another one. | Reviews | |
| App Measures | Percentage of Reviews that have been answered from the people handling app responses. | Reviews | |
| App Measures | Average review rating of the app within a specified interval. | Reviews | |
| App Measures | The number of Text Reviews from Users on Google Play, where the reviewer followed up to his/her review with another one. | Reviews | |
| App Measures | Average time in hours it takes for an answer to a user review, during a specified interval. | Reviews | |
| App Measures | Median time in hours it takes for an answer to a user review, during a specified interval. | Reviews | |
| App Measures | The number of User Reviews from Google Play. | Reviews | |
| App Measures | Number of Reviews that have been answered from the people handling app responses. | Reviews | |
| App Measures | The number of User Reviews with Text from Google Play. | Reviews | |
| x-Slicers Titles | Text showing all applied filters. | Titles and colors auxilary | |
| Advertising Measures (*) | This is the cost per video view extracted from Adwords service. | Video | |
| Advertising Measures (*) | Total video views extracted from Adwords service. | Video | |
| Advertising Measures (*) | Total video views extracted from Adwords service where the viewer watched all of the video. | Video | |
| Advertising Measures (*) | Total video views extracted from Adwords service where the viewer watched 25% of the video. | Video | |
| Advertising Measures (*) | Total video views extracted from Adwords service where the viewer watched 50% of the video. | Video | |
| Advertising Measures (*) | Total video views extracted from Adwords service where the viewer watched 75% of the video. | Video |