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Example questions

Ask in plain language. You do not need to name metrics, tables, or date formats.

Getting oriented​

  • "What analysis categories do I have access to?"
  • "How did my store perform last week?"
  • "Give me a summary of last month."

Store performance​

  • "Which products sold best last month?"
  • "How does this month's revenue compare to last month?"
  • "What is my average order value trend over the last quarter?"
  • "Which customer cohort has the best repeat rate?"

Advertising​

  • "Where am I spending the most across all channels?"
  • "How did paid search perform last week versus the week before?"
  • "Which campaigns are losing money?"

Organic​

  • "Which search queries bring the most impressions but few clicks?"
  • "How did organic traffic change month over month?"
  • "What are my top landing pages?"

Diagnosis​

  • "Revenue dropped last week — what changed?"
  • "Why did my cost per order go up this month?"

Phrasing that helps​

  • Name a period. "Last week", "in June", "over the last 90 days". Without one, a sensible default is used, which may not be the one you meant.
  • Ask for a comparison explicitly. "Versus the previous period", or "compared to last year".
  • Ask one thing at a time. Several questions in one message get a shallower answer than asking them in turn.
  • Ask follow-ups. Your assistant keeps the context of the conversation.

When an answer looks wrong​

Say so in the chat and ask it to show the underlying numbers. If something is genuinely incorrect, ask your assistant to submit feedback — it will draft a report, show it to you, and only send it once you confirm.